Imagelance
As part of the Dentsu Creative agency, I was asked to design a complete visual identity for a Dentsu sub-brand called imagelance. This work required designing the entire branding from scratch, then finding the right way to communicate the brand's message to clients, creating the entire presentation, powerpoint template, brand manual and a couple of explainer videos.
As part of the Dentsu Creative agency, I was asked to design a complete visual identity for a Dentsu sub-brand called imagelance. This work required designing the entire branding from scratch, then finding the right way to communicate the brand's message to clients, creating the entire presentation, powerpoint template, brand manual and a couple of explainer videos.
I did: Art direction, complete design, DTP, preparing all outputs
Animations
As imagelance is primarily a B2B company, an impressive and convincing presentation of the product is one of the most important things. Instead of just creating static slides for communication, I decided to create a few slides that would bring some freshness to the presentation and grab the client's attention. Also, animations have the power to explain the functionalities of this software in a much more understandable way.
Those examples are without a voiceover.
As imagelance is primarily a B2B company, an impressive and convincing presentation of the product is one of the most important things. Instead of just creating static slides for communication, I decided to create a few slides that would bring some freshness to the presentation and grab the client's attention. Also, animations have the power to explain the functionalities of this software in a much more understandable way.
Those examples are without a voiceover.
Brand manual and presentation
Delivering a complete brand manual is an essential part of creating a visual identity, but in this case it was even more important to create an understandable presentation that would convince potential customers that this product was worth buying. In addition to the visual style, I was also responsible for delivering the content of the presentation so that the product was presented in an understandable way.
